What does a media agency do? A dictionary will tell you that media agencies advise companies on how and where to advertise and how to convey a positive image to the public. 1 But…what does that actually mean?
A media agency is not just a marketing house. It’s a group of individuals that understand your company’s objective and help to successfully translate to the public through Marketing and Brand Direction, Public Relations and Social Media Management and, last but not least, Design. Curious to hear more? Let’s talk about how each of those categories are beneficial to your company.
Marketing and Brand Direction
A strong marketing campaign delivers customer recognition. That is, as long as it has a consistent theme and promotes a clear and single goal. This can be tricky given the many directions a campaign can take and the many communication channels to choose from. Enter media agency. They’ll take the wheel and drive deep market research, thorough communication channel analysis and selection and do it all on a campaign timeline to meet your goals. An agency can ensure that all goals in your campaign are ‘SMART’ goals. SMART goals are Specific, Measurable, Attainable, Relevant, and Timely to assure that your marketing campaign is ambitious, yet attainable. A successful agency ultimately delivers an end-to-end marketing campaign that gets you noticed.
Now let’s talk about brand direction, another major contributor to successful marketing. Brand direction covers everything from designing a logo and picking colors to defining core values and defining your unique brand culture. All of these things shape your story and gains customers’ trust. According to Oberlo, 81% of consumers said they need to trust a brand to buy from them. “Building your brand image and working on your brand strategy should be something you have in mind throughout your journey as a business owner. Make sure that you establish trust and authenticity through your brand. Let your brand convey your values and beliefs and do it in a way that your customers believe you, and trust in you.” 2
Public Relations and Social Media Management
Public Relations focuses on brand relevance and Social Media is all about customer connection. Both are important, working harmoniously together to build brand awareness.
According to The CMO Survey, 46.1% of all social media is used for brand building and awareness; followed by acquiring and retaining customers and introducing new products and services.3 Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic.4 If you weren’t sure before, this certainly solidifies that an effective social media marketing strategy is imperative to the success of your business. A media agency ensures all content has a purpose, that posts are audience-relevant, and that all communication contains eye-catching graphics. Once live, an agency will monitor content and analyze user engagement in order to fine-tune posts and make ongoing recommendations that drive success.
Design is yet another avenue that we use to communicate with customers. That means it is imperative to have a research-driven design plan to know what appeals to your target audience. All design elements should be cohesive and recognizable while encompassing your overall brand identity. Whether it’s through logos, print, email, social ads, websites or press kits, there has never been more ways to interact with your current and prospective customers than today. By defining a laser-focused design plan, you ensure that what your customers see represents you.
The more you effectively engage and present yourself creatively, the more your brand gets noticed. We can help you get started today! Email us at firstname.lastname@example.org and our team will be happy to answer any questions you may have. Rhythm Media House can help you with all of your marketing goals. Let’s make big strides together!
- Rhythm Media House: Get Creative. Get Noticed.