Concerts, events, and public gatherings are currently few and far between due to pandemic restrictions. Navigating through the closures and cancellations may be discouraging and you may even be wondering if it is even worth investing time and money on marketing yourself. The answer is “absolutely, yes!” It is more important than ever to keep your brand relevant, so when the music industry does resume (which it will), you can jump back in with confidence, new connections, and a stronger fan base.
What should you be doing? Here are a few marketing tips for musical artists that Rhythm Media House recommends:
Don’t stop playing shows.
Shows look a little different right now, but Rhythm Media House encourages you to find a safe way to play solo or duo gigs around your town, whether that be outside in a park or in a local coffee shop. Streaming concerts online is also a great way to stay connected with your fans that are looking for entertainment from their homes.
Revamp your content.
With a little more free time on your hands, it’s time to review your marketing materials and give them an upgrade with a professional touch. When was the last time you updated your website? EPK? Music streaming sites? Now is the time! This is also the perfect time to release your new music and videos for all to hear. People are hungry for new music!
Amplify your social media.
People are spending more time than ever on social media, so now is your chance to make sure you are utilizing your social channels effectively. Make sure you are posting and producing content that will keep you personable and relevant to your audience. Remember that it is quality over quantity when it comes to content. Don’t inidate your followers, but provide them with creative content they will remember.
Think through your goals.
Where do you want to go? How can you get there? These are the questions you should ask yourself. Identify your immediate and long-term goals, whether that be playing more gigs, gaining new fans, or increasing revenue. Be sure that your goals are ‘SMART’: specific, measurable, attainable, relevant, and timely. After you determine your goals, create a specific plan to achieve them and stick to it! You may not see immediate results, but with time your efforts will pay off.
The COVID-19 era may have disrupted normal day-to-day life, but by preparing yourself now, your career will be set up for a more successful future. Give us a call to talk through your goals and see how we can help you reach them or offer creative ideas to get there.